Approximately 40% of the world’s plastic waste originates from packaging. Since packaging is often discarded shortly after use, it has become a significant contributor to plastic pollution.
How Is RFID Used in Reusable Bags?
The company integrated the EM Echo-V combo UHF/NFC tag into their reusable mailer bags. The RAIN® RFID technology streamlined operations by eliminating the need for physical inspections and manual item verification. Employees could simply scan tagged items upon receipt or dispatch, significantly reducing processing time and labor costs.
The NFC RFID tag enabled consumers to connect with a mobile app by scanning the bag with their smartphones. This feature allowed users to access special marketing offers and incentives to encourage bag returns. The company collaborated with major brands to customize the mobile app with their logos and tailored user experiences.
Each reusable mailer bag is designed for multiple uses and is assigned a unique RFID identifier to track its lifecycle.
“Sustainability isn’t just a nice-to-have for businesses; it’s a necessity and responsibility.”
Lisa Moore, Sales Manager, U.S.A.
Benefits of Using RFID in Reusable Bags
- User-Friendly: Packing, receiving, and unpacking reusable RFID-enabled bags is effortless for both warehouse employees and consumers. Customers can easily return products without hassle.
- Brandable: Reusable packaging offers greater branding opportunities compared to single-use packaging. Brands can highlight their sustainability efforts while enhancing recognition through customized bags and mobile apps.
- Customer Engagement and Loyalty: Brands can incentivize customers to return bags through rewards and promotions. Consumers are more likely to remain loyal to environmentally responsible brands. Studies show that 36% of consumers evaluate a brand’s ethics based on packaging, and 25% are willing to pay up to 20% more for products with sustainable packaging.
- Operational Efficiency: Warehouse staff no longer need to manually unpack boxes or inspect items. The EM Echo-V combo UHF/NFC tag provides a unique ID that links the item to the customer, improving tracking and processing efficiency.
- Reduced Labor Costs: Packing with reusable bags is faster and more efficient than using cardboard, reducing per-shipment handling time and improving labeling security.
- Lower Shipping Costs: Shipping empty space is costly. Reusable bags conform to the contents inside, optimizing storage and potentially reducing shipping expenses.
- Circular Economy: RFID provides visibility on the product life cycle.
